EU-MD: Stronger Together Branding

Branding & Logo for Political & Economic Unions.

I have created a logo to display on a number of branding and promotional materials and provided the technical means to make it possible. As well I provided layouts and files for the application of the logo.

OPPORTUNITY / CHALLENGE

EU-MD Stronger Together has an EU-funded project for strategic communication and support to mass media in the Republic of Moldova, which is made up of multiple components. For the first part, client needed to create a visual that would symbolize the key narrative message of the EU’s communication to Moldova.

SOLUTION

I have designed a visual that could be developed into a full-fledged visual identity for communication to illustrate the communication approach of the EU in Moldova. This included graphic design, creating the logo, making proposals for the application of the logo on a series of promotional and running items, and providing the technical means to make the application possible.

I provided the layouts and files for the application of the logo on a number of branding and promotional materials, including a minibus.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

His timeliness allowed for success after the approval from the EU. Since the EU delegation took some time, we were left with just a few days after the approval to produce additional materials that were added to the initial list. We were successful in just three days from approval. We had the complete set of layouts for all the branding and promotional items done, approved, and produced in time.

How did Vadim perform from a project management standpoint?

I only have excellent things to say about the way he managed this task. It was an incredible performance in a very short time. He dedicated himself completely to this project not only when he prepared the proposal, but also during the crucial period when everything was done, plus minor adjustments requested by the client. Throughout this process, his attention to detail, responsiveness, and flexibility was at the highest possible standard.

What did you find most impressive about them?

Though it was a complex task, Vadim prepared a complete graphic proposal for branding a minibus and received the approval of the delegation in only half a day. It took him a quarter of the day to prepare everything for proper production, which was amazing. We ended up spending three nights online communicating, exchanging opinions, and making adjustments. I remember working through the night with him – it was outstanding.

Do you have any advice for potential customers?

Any future client should be as clear and specific as possible from the beginning. He and his team are creative, highly intelligent, and quick to understand.

Branding: EU-MD: Stronger Together

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