Visely Rebranding
& Design for SaaS Company
Visely is a Personalization & Search Service for E-Commerce platforms.
I have conducted rebranding efforts to help a SaaS company establish a more coherent and professional brand identity. My team has created a new logo, brand book, style guides, and other marketing materials.
OPPORTUNITY / CHALLENGE
Visely has achieved a level at which its brand image, messaging, and value communication resulting from that image have become inadequate for its needs. They hired me to help transition its brand image to a more professional and coherent entity.
SOLUTION
I had extensive discovery sessions to understand Visely’s business, value proposition, market position, and operational excellence. Once the general direction has been firmly established and my team had a deep understanding of Visely’s brand and values additional more focused sessions have been held, and with stakeholder participation throughout the entire project, I created an entire brand package for Visely. This included a new logo, brand book, style guides, and marketing materials. As well I have completely rebuilt Visely’s website according to the new brand proposition.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
As a result of Vadim and his team’s work on the Visely branding project, we as a business have coalesced our business values, vision, market position, and value offer into a unique, cohesive, flexible, and resilient brand image. Customers and partners perceive our new logo and branding materials positively, so we’re happy with the final outcome of Vadim and his team’s efforts.
Describe their project management style, including communication tools and timeliness.
We had regular meetings with Vadim and his team to go over progress and the next steps. Vadim was diligent in the process of demoing progress, at every step of the project. Additionally, we communicated over designated real-time chat platforms regularly for quick turnaround on various queries. Expected timelines were generally met by Vadim and his team.
They assumed the role of a trusted advisor and were happy to guide us through the process to achieve the best result together and not just blindly follow the requirements set forth by our stakeholders. While this meant that the timelines of the project have somewhat slipped, the end result has greatly benefitted from a slight delay.
What did you find most impressive or unique about this company?
Vadim and his team’s creativity is truly impressive, they were able to give us fully thought and coherent design options throughout the entire project. Additionally, the attention to detail our project received from Vadim was second to none. It’s clear that Vadim and his team consist of real craftsmen.
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