I was tasked with creating a label for a new line of luxury bedding products Premium Texx. The products in question were a premium pillow and a bedspread.
I have conducted extensive market research to understand the target audience, their preferences, and the competition. From this research, I developed a design that resonated with the target audience and also stood out from the competition.The design had to reflect the quality and luxuriousness of the products. To achieve this, I used premium materials for the label, such asthick cardstock with a high–quality finish.
The label was designed to be both eye–catching and informative. It featured a detailed product description and benefits, as well as quality assurances and safety information.The final label exceeded expectations. As a result, the Premium Texx line of luxury bedding products has been a huge success.