The challenge for this project was to create a Logotype and front page for a Destination Minimal e–commerce clothes store.

The client wanted a modern, minimal, and sophisticated design that was both aesthetically pleasing and functional. To begin the design process, I researched into the latest trends in e–commerce design and what other stores in the same industry were doing. After collecting the necessary data, I created a mood board to communicate the visual direction of the project.

This was then used to create the Logotype. I opted for a bold sans serif font and paired it with a complementary color palette to convey a modern, minimalistic look.