Asconi is a traditional Moldovan winery that has been in operation for over 30 years.

The company has a loyal customer base, but they were looking to rebrand to attract a new, younger demographic. The challenge for the rebranding team was to create a modern aesthetic that still preserves the winery’s traditional Moldovan roots. To start, I conducted an audit of the current brand and market research to better understand the target demographic.

Then developed a new logo and visual identity system that reflects the brand’s Moldovan roots while also communicating a modern aesthetic. This included a refreshed color palette, fonts, and graphic elements. As well I created a new social media presence to make sure the rebranding is communicated across all channels. This includes a PR strategy, event marketing, and other tactics to spread the word about the rebrand.

By following this process, Asconi successfully launched a rebranding campaign that attracted a new, younger demographic while still honoring the winery’s traditional Moldovan roots.