The Ecovit Vegetable Canning Company was looking to create a logo and package design to represent their company. The company specializes in sustainable, organic canned vegetables and wanted a logo that encapsulated the values of its business.
The initial step was to research the company’s current brand identity, including competitors and what type of logo would be most appropriate for their target market. Additionally, I had to research the colors and graphics that would be most appealing to their customers.Then I created multiple logo concepts that showcased their brand identity. After multiple rounds of revisions and feedback, I was able to narrow it down to the perfect logo that encapsulated the brand’s core values.
Then I began working on the packaging design, created multiple concepts that included the logo, and experimented with different colors and fonts in order to create a cohesive and eye–catching design.
The Ecovit Vegetable Canning Company was thrilled with the end result and now has a logo and package design that perfectly encapsulates its brand identity.