This project was the design of a logotype for a wedding services company. The client wanted a modern, professional look that was easy to read and recognizable.

The first step was to review the client’s existing branding, as well as their competitors’ branding. This gave me an idea of what type of design the client was looking for. After that, I researched typography and colors that would help create the desired look. Then I developed a few sketches of the logo, based on the research. I presented these sketches to the client, who chose one to use as a basis for further development followed by the creation of a few more versions, refining the look, and incorporating feedback from the client.

The final logo was approved by the client and is now being used on their website and other materials.