Organica is a Barcelona–based nightclub that specializes in organic, natural, and sustainable nightlife experiences.
Organica‘s mission is to provide a safe and enjoyable environment for people to enjoy music, dance, and socialize without compromising on the values of sustainability.My task was to create a unique logotype and visual communication strategy for Organica that captures the brand’s values and appeals to its target audience.
I used bold and vibrant colors to create a visual identity that captures the energy and organic vibes of Organica.To complement the logotype, we created a visual communication strategy that includes a series of graphics and images that reflect Organica’s values and appeal to its target audience. I used a variety of colors, textures, and shapes to create visuals that are eye–catching and memorable.